From 27 September 2026, stricter rules on sustainability claims towards consumers will come into force across the European Union. With the introduction of the Empowering Consumers for the Green Transition Directive, the EU aims to combat greenwashing and ensure that environmental and sustainability claims are properly substantiated.
Although this legislation focuses on communication with consumers, it reflects a broader trend: transparency is becoming increasingly important. Organisations are not only looking to become more sustainable, but also to demonstrate how they achieve their sustainability goals. This applies throughout the entire supply chain, including suppliers of professional textile management services.
From ambition to measurable performance
Hotels, airlines and many other organisations are investing heavily in sustainability. At the same time, the demand for reliable information about suppliers' performance continues to grow. Increasingly, organisations want insight into the origin of products, the lifespan of materials and the way operational processes are managed. This is driven not only by legislation, but also by the need to credibly support their own sustainability ambitions.
Textile management as a link in the chain
Professional textile management contributes to much more than clean and presentable textiles. Effective textile management helps extend the lifespan of textiles, reduce waste and make more efficient use of valuable resources.
This includes:
- Extending the lifespan of textiles
- Repair and reuse
- Efficient laundry processes
- Responsible water and energy consumption
- Reducing textile waste
By providing transparency into these processes, organisations gain a clearer understanding of how textile management contributes to their overall sustainability objectives.
Hotels and aviation
Both the hospitality and aviation sectors are placing increasing emphasis on sustainability throughout the entire supply chain. Hotels are looking for better ways to substantiate their sustainability efforts to guests and business partners alike. Airlines are increasingly assessing not only operational performance, but also the environmental impact of their supporting services and suppliers.
For both sectors, transparency regarding textile maintenance, lifespan and reuse is becoming increasingly valuable.
Working together towards greater transparency
The move towards greater transparency creates opportunities for organisations that have designed their processes to provide clear and reliable insight. Not because every aspect is legally required, but because customers increasingly prefer to work with partners who can demonstrate quality, sustainability and long-term reliability.
At Lamme Textile Management, corporate social responsibility is at the heart of everything we do. As a company, we recognise that our activities have an impact on the climate as well as on the lives and wellbeing of our employees and partners around the world. Through our sustainability strategy, "Clean for the Future", we work every day to minimise our environmental impact while maximising our social impact.
Our long-term commitment is reflected, among other things, in the fact that we have been certified at Level 4 of the CSR Performance Ladder for more than 15 years. We are also a co-founder of Cibutex, an organisation dedicated to promoting circularity within the B2B textile industry.
